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1. Research
tax records to verify full and complete legal
information is available to prospective buyers and
buyer’s agents on MLS printout.
2. Research
property’s ownership and deed type
3. Research
property’s public record information for lot size &
dimensions
4. Research
and verify legal description
5. Research
property’s land use coding and deed restrictions
6. Research
property’s current use and zoning
7. Verify
legal name(s) of owner(s) in
county’s public property records
8. Research
sales activity for past 6-18 months from MLS and
public records databases
9.
Research “Average Days on Market” for
property of this type, price range, and location
10. Research
competitive properties that are currently on the
market.
11. Research
competitive properties that have been withdrawn.
12. Research
competitive properties that are currently under
contract.
13. Research
expired properties (properties that did not sell
during their time on the market).
14. Research
competitive properties that have sold in the past six
months.
15. Call
agents, if needed, to discuss activity on the
comparable properties they have listed in the
area.
16. Research
the previous sales activity (if any) on your home.
17. Download
and review property tax roll information
18. Prepare
“Comparable Market Analysis” (CMA) to establish fair
market value
19. Obtain
and verify accurate methods of contacting you.
20. Gather
information to help assess your needs.
21. Review
current title information.
22. Measure
interior room sizes.
23. Confirm
lot size your copy of certified survey, if available.
24. Obtain
copy of floor and pool plans, if available
25. Review
current appraisal, if available.
26. Identify
Home Owner Association manager, if applicable
27. Verify
Home Owner Association fees, if applicable
28. Verify
security system, current term of service and whether
owned or leased.
29. Ascertain
need for lead-based paint disclosure
30. Verify
if property has rental units involved; if so, make
copies of all leases, verify all rent and deposits,
inform tenants of listing and discuss how showings
will be handled.
31. Compile
list of repairs and maintenance items.
32.
Prepare showing instructions for buyers’ agents and
agree on showing time window with you.
33. Assess
your timing.
34. Assess
your motivation.
35. Assess
your immediate concerns.
36. Ask
you questions about the property and yourselves to
learn how to better serve and provide helpful
information if needed.
37. Discuss
your purchase plans and determine how I, and the
Lakeside Property Shop team can assist you in your next
purchase (local, new home construction, investment, or
relocation) or if we can research and find a qualified
agent to assist you in your new location.
38. Determine
how quickly you need to move.
39. Obtain
information that will help me to prepare the listing,
advertising and marketing materials. Questions will
include: What type of improvements have you done to
your house in the past five years? What other
features of your home make it attractive to buyers?
(Type of cabinets, flooring, decks, pool, fireplaces,
etc.) What do you think the home is worth? How much do
you owe on the property?
40. Prepare
you by asking you to gather home information: to have
copy of deed, current tax bill, copy of a survey, copy
of your title policy available (this could potential
save you money if you purchased less than three years
ago).
41. Obtain
one set of keys which will be inserted in the
lockbox.
42. Perform
Interior Décor Assessment
43. Review
results of Interior Décor Assessment and suggest
changes to shorten time on market.
44. Perform
exterior “Curb Appeal Assessment” of subject property.
45. Review
results of Curb Appeal Assessment with seller and
provide suggestions to improve salability.
46. Give
you an overview of current market conditions and
projections.
47. Provide
Home Audit to discuss constructive changes to your
home to make it more appealing, to show exceptionally
well and help it to yield the greatest possible price
to an interested buyer.
48. Provide
you with home showing guidelines to help have the home
prepared for appointments. (i.e. lighting, soft music,
etc.)
49. Review
and explain all clauses in Listing Agreement (and
addendums, if applicable).
50. Enter
your name, address, phone number, and email address in
order to keep you informed of market changes, mortgage
rate fluctuations, sales trends or anything that may
affect the value and marketability of your property.
51. Compile
and assemble formal file on property
52. Present
Comparable Market Analysis (CMA) Results to you,
including comparables, solds,
current listings and expired listings.
53. Offer
pricing strategy based on professional judgment and
interpretation of current market conditions.
54.
Assist you in strategically pricing
home to enable it to show up on more MLS Searches.
55. Discuss
goals with you to market effectively.
56. Discuss
and present strategic master marketing plan.
57. Explore
method of pricing your property below comparable value
to bring the most buyers to your property quickly.
58. Present
and discuss the Brian LaDue’s Program to market your
home the most effectively and bring the most buyers to
you in the shortest amount of time
59. Explore
the option of marketing your home with an incentive of
buying down points on the buyers’ loan; potential
results are: you retain a higher agreed upon price
(which results in more proceeds to you) and the buyer
saves on monthly payments and a tax credit.
60. Prepare
an equity analysis to show you expenses, closing costs
and net proceeds.
61. Explain
the use of the Seller’s Property Disclosure Statement
you will complete, and that will be presented to the
buyer of your home. This will help you avoid
devastating setbacks and preserve your legal rights.
62. Take
full color digital photographs of the inside and
outside of your home for marketing flyers,
advertisements and the Internet.
63. Set
up home Warranty, if you choose, to protect your home
during listing period and for 12 months after the sale
to reassure buyer of the quality of your home.
64. Install
lockbox to allow buyers and their agents to view your
home conveniently but does not compromise your
family’s security.
65. Write
remarks within the MLS system specifying how you want
the property to be shown.
66. Prepare
showing instructions for buyers’ agents and agree on
showing time window with you.
67. Prepare
detailed list of property amenities to have readily
available at your home, to include in Marketing
Booklet, and assess market impact
68. Prepare
MLS property Profile Sheet
69. Proofread
MLS database listing for accuracy – including proper
placement in mapping function
70. Enter
property data from Profile Sheet into MLS Listing
Database
71. Electronically
submit your home listing information to The Multiple
Listing Service for exposure to all active real estate
agents in the area.
72. Immediately
submit digital photos of the interior and exterior of
your home to the MLS at the same time listing is input
allowing buyers and agents to view pictures when
narrowing down homes they will actually tour.
73. Add
property to Lakeside Property Shop Active Listings list;
provide information in two locations in office for
Realtors® when potential buyers call for details.
74. Provide
you with signed copies of Listing Agreement and MLS
Profile Data Sheet
75. Explain
marketing benefits of Home Owner Warranty with you.
76. Assist
you with completion of Home Owner Warranty
application.
77. Submit
Home Warranty application for conveyance at time of
sale.
78. Provide
you with a Personal Services sheet to explain specific
marketing available for your property.
79. Provide
you with a personalized Advertising Questionnaire for
your input in verbiage for advertisement
80. Review
Lakeside Property Shop Full Service Marketing System and
the benefits provided, resulting in the rapid sale of
your property.
81. Create
advertisements with your input, including information
from Personalized Advertising Questionnaire
82. Prepare
mailing and contact lists
83. Create,
order, and mail Just Listed Postcards to promote the
value of your home over others on the market.
84. Create,
print, assemble, and mail compelling flyers to hand
deliver and/or mail to target customers, to stimulate
calls on your home.
85. Advise
Network Referral Program of listing
86. Provide
marketing data to buyers coming from referral network
87. Create
a marketing property brochure of features and
lifestyle benefits of your home for use by buyer
agents showing your home. This will be prominently
displayed in your kitchen or dining room.
88. Prepare
copies of Seller’s Disclosures and Home Owner’s
Disclosures to be placed in your home to be available
for buyers; these are to be included in a contract.
89. Respond
within 15 minutes of immediate page over the internet
through our exclusive Lead Router program, which is a
highly effective way to communicate with buyers who
are interested in your property. Over 94% of all
inquiries come from the Internet.
90. Convey
all price changes promptly to Internet real estate
sites
91. Capture
feedback from Realtors® after all showings
92. Place
regular weekly update calls or emails to you to
discuss all showings, marketing, and pricing.
93. Research
weekly current laws, interest rates, and insurance
conditions as it relates to the housing industry,
and specifically how it impacts the sale of your
property. Notify you of any conditions promptly.
94. Notify
you immediately of any offers, potential offers, or
needs.
95. Discuss
feedback from showing agents with you to determine if
changes will accelerate the sale.
96. Search
the MLS System for Realtors most likely working with
interested and capable buyers matching your home,
then fax or email copies of your home listing
information for them to review immediately.
97.
Maximize showing potential through
professional signage.
98. Install
a Lakeside Property Shop sign in front yard when allowed by
Home Owners Association.
99. Market
your home on the following internet sites: Realtor.com, Realmatrix.com,
Trulia.com, Google.com, homes.com and hundreds of
others.
100. Brian
LaDue is the exclusive Realtor® for
www.themimls.com and many
personal others. This produces additional potential
customers for you.
101. Submit
a crisp, clean digital montage of photos complete with
personally written remarks detailing your home and
upload on all websites.
102. If
Open House is to be held, arrange for print ad to be
placed in (PAPER) the Monday before Open House to
maximize number of customers.
103. Target
market to determine who the most likely buyer willing
to pay the highest price will be.
104. Discuss
marketing ideas with “Mastermind” group of top
Realtors from across country.
105. Deliver
copies of advertisements and marketing material of
your home to you for your review.
106. Make
info box or tube available under “For Sale” sign
making feature sheets available to those passing by.
107. Use
other marketing techniques; such as offering free
reports to multiply chances of buyers calling in,
discussing, pre-qualifying for and touring
your home.
108. Help
you to prepare the Homeowner’s Information Sheet which
includes information on utilities and services the
buyer will need to know when transferring after
closing.
109. Prepare
a financing sheet with several financing plans to
educate buyers on methods to purchase your home.
110. Advertise
home to my VIP Buyers as well as all qualified buyers
in my database.
111. Distribute
flyer to all agents in my Lakeside Property Shop
office. Promote your home by distributing flyers local
lenders and potential buyers who are relocating to our
area.
112. Promote
the benefits of your property to all 100 agents in my
office, and update them on any changes so they may
convey enticing information to their buyers.
113. Deliver
copies of advertisements and marketing material of
your home to you for your review.
114. Promote
your home to top Realtors in other areas.
115. Log
in all home showings to keep record of marketing
activity and potential purchasers.
116. Follow
up with all the agents who have shown your home via
fax or personal phone call to answer questions they
may have.
117. Send
a personalized letter or postcard to residents in your
immediate neighborhood promoting the features and
lifestyle benefits of your home. Often neighbors know
of friends or family members who are thinking of
moving into the neighborhood.
118. Personally
call your immediate neighborhood and surrounding
neighborhood to promote the benefits of your home.
119. Prepare
a weekly market analysis update of any activity in
your neighborhood (i.e.: new homes on the market,
homes that have sold etc) to keep you informed about
key market conditions within your area.
120. Pre-qualify
all buyers whom our agents will bring to your home
before showings to avoid wasting your time with
unqualified showings and buyers.
121. Discuss
qualifications of prospective buyers to help determine
buyer motivation, ability to purchase and probability
of closing on the sale.
122. Provide
Open Houses with a licensed Realtor® at your request.
123. Handle
paperwork if price adjustment needed.
124. Take
all calls to screen for qualified buyers and protect
you from curiosity seekers.
125. Receive
and review all Offers to Purchase contracts submitted
by buyers or buyers’ Agents to determine best
negotiation position.
126. Contact
buyers’ agents to review buyer’s qualifications and
discuss offer
127. Evaluate offer(s) and prepare a “net
sheet” on each for you for comparison purposes, if
requested
128. Counsel
you on offers. Explain merits and weakness of each
component of each offer
129. Fax
or deliver Seller’s Disclosure form to buyer’s agent
or buyer (upon request and prior to offer being made
if possible)
130. Confirm
buyer is pre-qualified by calling Loan Officer
131. Obtain
pre-qualification letter on buyer from Loan Officer
132. Negotiate
highest price and best terms for you and your
situation.
133. Prepare
and convey any counteroffers, acceptance or amendments
to buyer’s agent
134. Fax
or hand deliver copies of contract and all addendums
to closing title company
135. When
an Offer to Purchase Contract is accepted and signed
by you, deliver signed offer to buyer’s agent
136. Record
and promptly deposit buyer’s earnest money in escrow
account.
137. Deliver
copies of fully signed Offer to Purchase contract to
you
138. Fax/deliver
copies of Offer to Purchase contract to Selling Agent
139. Fax
copies of Offer to Purchase contract to lender
140. Provide
copies of signed Offer to Purchase contract for office
file
141. Provide
copies of signed Offer to Purchase contract to Title
Agency
142. Advise
you in handling any additional offers to purchase that
may be submitted between contract and closing
143. Change
status in MLS to “Sale Pending”
144. Review
buyer’s credit report results—Advise seller of worst
and best case scenarios
145. Assist
buyer with obtaining financing, if applicable and
follow-up as necessary
146. Coordinate
with lender on Discount Points being locked in with
dates
147. Deliver
unrecorded property information to buyer
148. Order
septic system inspection, if applicable
149. Receive
and review septic system report and assess any
possible impact on sale
150. Deliver
copy of septic system inspection report lender & buyer
151. Coordinate
termite inspection ordered
152. Coordinate
mold inspection ordered, if required
153. Coordinate
home inspection ordered and handle contingencies, if
any
154. Confirm
Verifications Of Deposit & Buyer’s Employment Have
Been Returned
155. Follow
Loan Processing Through To The Underwriter
156. Contact
lender weekly to ensure processing is on track
157. Relay
final approval of buyer’s loan application to you
158. Coordinate
buyer’s professional home inspection with you
159. Review
home inspector’s report
160. Assist
seller with identifying and negotiating with
trustworthy contractors to perform any required
repairs
161. Schedule
Appraisal
162. Provide
comparable sales used in market pricing to Appraiser
163. Follow-Up
On Appraisal
164. Assist
seller in questioning appraisal report if it seems too
low
165. Coordinate
closing process with buyer’s agent and lender
166. Update
closing forms & files
167. Ensure
all parties have all forms and information needed to
close the sale
168. Confirm
closing date and time and notify all parties
169. Assist
in solving any title problems (boundary disputes,
easements, etc)
170. Work
with buyer’s agent in scheduling and conducting
buyer’s Final Walk-Thru prior to closing
171. Research
all tax, HOA, utility and other applicable pro-rations
172. Request
final closing figures from closing agent
173. Receive
& carefully review closing figures on HUD statement to
ensure accuracy of preparation
174. Review
final figures on HUD statement with you before closing
175. Forward
verified closing figures to buyer’s agent
176.
Request copy of closing documents from
closing agent
177. Confirm
buyer and buyer’s agent have received title insurance
commitment
178. Provide
"Home Owners Warranty" for availability at closing
179. Review
all closing documents carefully for errors
180. Forward
closing documents to absentee seller as requested
181. Review
documents with closing agent
182. Provide
earnest money deposit check from escrow account to
closing agent
183. Coordinate
financing, final inspections, closing and possession
activities on your behalf to help ensure a smooth
closing.
184.
Assist in scheduling the closing date
for you and all parties.
185.
Set up final walk- through of your home
for buyers and their agent.
186.
Coordinate closing with your next
purchase and resolve any timing problems
187. Arrange
possession and transfer of home (keys, warranties,
garage door openers, community pool keys, mail box
keys, educate new owners of garbage days/recycling,
mail procedures etc.).
188. Have
a "no surprises" closing and present seller a net
proceeds check at closing
189. Change
MLS listing status to Sold. Enter sale date and price,
selling broker and agent’s ID numbers, etc.
190. Answer
questions about filing claims with Home Owner Warranty
company if requested
191. Attempt
to clarify and resolve any conflicts about repairs if
buyer is not satisfied
192. Respond
to any follow-on calls and provide any additional
information required from office files.
193. Help
you relocate locally, or out of area with highly
experienced agents across the globe
- you are sure to have the highest quality agent to
help you on both sides of your move to make it worry
and stress free.
194. Brian
LaDue is a devoted, full time REALTOR - not a part
time real estate agent. Your benefits include my
expertise, and a wide range of market areas to promote
your home.
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